I’ve always been into superstar industrial designers, first Mark Newson, then Ross Lovegrove, Jonathan Ive, Naoto Fukasawa, etc. But I’ve never been as obsessed with a designer as I am now with Dieter Rams.
I’ve known of his work (mainly for Braun in Germany) for a while, but ‘refound’ him through Jonathan Ives references to him in apple products, and more recently because of a major exhibition of his work at the London Museum of Design, and an accompanying book. The dude is a living legend of design. Everything he has designed (and he’s done a lot!) is simple, clean, intuitive and functional; Which I think makes excellent, honest products. He is also very humble, well spoken and interesting to listen to!
I can’t believe I went through uni without anyone every mentioning his 10 design principles. I think I would have done a lot better if I’d learn them and tried to follow them!
