Going to bed with a dream, waking up with a purpose
Brand New have posted a great little round up of the best and worst of identities and rebrands of 2009. Lots of interesting insights and brutally honest feedback on a bunch of logos, wordmarks and rebrands; Some amazing like the City of Melbourne rebrand, and totally crapola ones like the ‘bing’ search logo. My fav. quote is for the latter: “at least it wouldn’t look like a free font drawn by a 15-year old in Corel Draw, in 1987”. Ouch.
I’ve always been into superstar industrial designers, first Mark Newson, then Ross Lovegrove, Jonathan Ive, Naoto Fukasawa, etc. But I’ve never been as obsessed with a designer as I am now with Dieter Rams.
I’ve known of his work (mainly for Braun in Germany) for a while, but ‘refound’ him through Jonathan Ives references to him in apple products, and more recently because of a major exhibition of his work at the London Museum of Design, and an accompanying book. The dude is a living legend of design. Everything he has designed (and he’s done a lot!) is simple, clean, intuitive and functional; Which I think makes excellent, honest products. He is also very humble, well spoken and interesting to listen to!
I can’t believe I went through uni without anyone every mentioning his 10 design principles. I think I would have done a lot better if I’d learn them and tried to follow them!
Every since the release and popularity of the iphone in Jan 2007, people have been ga-ga over Apple; and the hype and rumour mill is at melting point at the moment over their latest incarnation, the rumoured apple tablet product.
What I find so interesting is the psudo-product design that is surrounding the rumours; peoples predictions, wants and understanding of the design language put into fake renderings of fake products. It really shows how well apple design is understood and lusted after. A google image search brings up dozens of such designs. I love it!
December 04th, 2009
Found this house via Moco today. In my old age, I’ve become this massive nester; with this sudden urge to build a house and create a ‘home base’ somewhere. I love the simplicity and minimalism of this one. I love the exposed concrete construction, the little details like the tree set into a hole in the back decking, the white storage inside. Awesome.
